We are delighted over at MFM HQ to announce that internet grocery retailer Ocado is supporting Meat Free Monday.

One of the UK's most environmentally-conscious companies, Ocado won Green Retailer of the Year last year – making it the perfect partner in helping to persuade shoppers to rethink their eating habits.

Ocado uses low-emission vans and “closed-loop” recycling schemes (collecting, recycling and reusing grocery bags) and its already low carbon emissions will drop by a further 10 per cent this year as a result of its pledge to the 10:10 campaign, of which it is a founder member.

Co-founder Jason Gissing explains on the company's brand new 'Ocado way' blog why Ocado is backing the MFM campaign.

“Concern for environmental issues has always gone right to the heart of the business, so when Meat Free Monday got in touch we listened,” he says. “We found out that, on a global scale, the meat industry generates nearly one fifth of man-made greenhouse gases. With one hectare of Amazon rainforest lost to meat ranchers every 18 seconds, eating less meat can help to slow the destruction of this ancient forest.”

Exclusive offer! MFM supporters get £10 off your first Ocado order

As well as supporting the Meat Free Monday campaign, Ocado is offering MFM supporters £10 off their first grocery order.

Simply go to Ocado.com and register, then book a delivery slot before 30/09/2010. Enter the voucher code VOU9124132 when you check out, spending a minimum of £50. Click 'add' and £10* will be automatically deducted from your bill.

This voucher cannot be used in conjunction with any other voucher offers. Delivery charge may apply. Offer is for new customers only. Please see Terms & Conditions at Ocado.com for full details. Service available in certain areas of England and Wales. To check if Ocado deliver in your area, please visit Ocado.com.

Look out for more MFM/Ocado collaborations in the coming months!