Having at least one plant-based day a week is a fun and easy way to do something good for the planet and our future.

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It can take 30 bathtubs of water to produce just one beefburger

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An area of rainforest the size of a hundred football pitches is cut down every hour to create room for grazing cattle

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Almost a third of all land on Earth is used for livestock production

Meat Free Monday

The easiest way to help save the world

Attempt to build your own wind turbine out of sticks you find in the garden? Start taking your daily baths in a local duck pond? Vow to never turn the heating on ever again? … Or just skip meat for a day.
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A win-win situation

Good for you, good for the planet

With enough of us taking this small step, we can significantly reduce our impact on the earth - and boost our health at the same time.
Why it matters

Delicious recipes

Good for your taste buds

Meat free is mainstream! And the result is flavourful, imaginative and exciting plant-based food. Why not give it a try?
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One Day a Week

Featuring the McCartney family, Woody Harrelson and Emma Stone, this documentary short highlights the environmental impact of animal agriculture.
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A little help from our friends

“We know that this is THE most important thing we can do to save our earth, and it’s also the best thing we can do for our health. Plus it’s so yummy! Join me on this adventure of plant-based living and please be meat-free Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, and Sunday, and if you can only do Monday we’ll be OK with that too. The more the merrier, thank you!”

— Alicia Silverstone

“Try it, you might like it … and the planet definitely will appreciate it.”

— Woody Harrelson

“I grew up in the ‘meat and two veg’ era but there’s so much more choice now in terms of plant-based food – it’s far more exciting on the plate! I’m consciously reducing how much meat I eat, and that’s no bad thing for the planet and all of us living on it.”

— Ainsley Harriott

“Meat Free Monday is a simple idea which makes so much sense! By not eating meat at least one day a week we help the environment, save animals and improve our health. Try it, get your friends and family to try it and why not encourage your school to try it too?”

— Fearne Cotton

“Meat Free Mondays is a great idea though I live meat free every day. Being vegetarian is good for your body, good for the planet and a peace and loving thing to do.”

— Ringo Starr

“Thank you for inspiring the way I live my life now. Even if you’re not veggie, vegan or plant-based, reducing our meat and dairy consumption, even for just one day a week, has a positive impact on our planet, the animals we share it with and our own personal health.”

— Gabrielle Aplin

“I believe meat has so many toxins in it that your body never really manages to get rid of it. People believe that you have to have protein and bulk to give you energy, but fruit and vegetables are full of health. Your body processes these efficiently so they do the maximum good for you. You feel so well, light, supple, and full of energy.”

— Vivienne Westwood

“It’s a great initiative and an opportunity for us to really reduce meat consumption that not only saves our lives but saves our planet. Let’s continue to move towards a Meat Free Monday!”

— Eric Adams

A cookbook bursting with #MeatFreeMonday inspiration coming soon! ‘Linda McCartney’s Family Kitchen’ is curated by @PaulMcCartney, @MaryMcCartney and @StellaMcCartney. ‘Over 90 plant-based recipes to save the planet and nourish the soul’ – we 💚 that! ...

💚💛 It’s a colourful one this #MeatFreeMonday with Mama’s Bajan Stew with Quick Rice and Peas!
@lilmamasvkitchen in #Devon serves up delicious vegan meals for takeaway.
To check it out on our website, follow the link in our bio.
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🍫 Happy #EasterSunday! If you fancy something sweet today, these three-ingredient, egg-shaped Chocolate Cookies by @sweetfreedomuk are sure to be a hit!

Ingredients:
270 g ground almonds (almond flour)
½ teaspoon baking powder ⁠
130 g chocolate sauce (e.g. @sweetfreedomuk Choc Shot)

Method:
Preheat oven to 180°C/350°F/gas mark 4. ⁠Line a baking sheet with parchment paper. ⁠

Whisk the almond flour and baking powder together in a medium bowl. Switch to a wooden spoon and stir in the chocolate sauce. Stir until a sticky dough forms and holds together. ⁠

Drop rounded tablespoons of the dough onto the prepared baking sheet, about one inch apart. Press the dough down and mould into egg shapes. ⁠Bake until the edges are golden brown, about 12 minutes.

Allow the cookies to cool for about 3 minutes, then transfer them to a wire rack to cool completely. ⁠

Decorate with a drizzle of chocolate sauce!

Enjoy! 💚💛
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Tackle climate change one #MeatFreeMonday at a time, it’s the easiest way to help save the world! 🌍 ...

Check out our #MeatFreeWithTheFamily series with @CookSchoolClub! Delicious, #plantbased and super easy recipes for kids to make for #MeatFreeMonday and beyond! 💚 Link in our bio. 🌱 ...

What's your beef?

Around 60% of the world’s agricultural land is used for beef production, yet beef produces less than 2% of the world's calories.

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