Having at least one plant-based day a week is a fun and easy way to do something good for the planet and our future.

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It can take 30 bathtubs of water to produce just one beefburger

100

An area of rainforest the size of a hundred football pitches is cut down every hour to create room for grazing cattle

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Almost a third of all land on Earth is used for livestock production

Meat Free Monday

The easiest way to help save the world

Attempt to build your own wind turbine out of sticks you find in the garden? Start taking your daily baths in a local duck pond? Vow to never turn the heating on ever again? … Or just skip meat for a day.
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A win-win situation

Good for you, good for the planet

With enough of us taking this small step, we can significantly reduce our impact on the earth - and boost our health at the same time.
Why it matters

Delicious recipes

Good for your taste buds

Meat free is mainstream! And the result is flavourful, imaginative and exciting plant-based food. Why not give it a try?
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One Day a Week

Featuring the McCartney family, Woody Harrelson and Emma Stone, this documentary short highlights the environmental impact of animal agriculture.
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A little help from our friends

“We know that this is THE most important thing we can do to save our earth, and it’s also the best thing we can do for our health. Plus it’s so yummy! Join me on this adventure of plant-based living and please be meat-free Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, and Sunday, and if you can only do Monday we’ll be OK with that too. The more the merrier, thank you!”

— Alicia Silverstone

“Try it, you might like it … and the planet definitely will appreciate it.”

— Woody Harrelson

“I grew up in the ‘meat and two veg’ era but there’s so much more choice now in terms of plant-based food – it’s far more exciting on the plate! I’m consciously reducing how much meat I eat, and that’s no bad thing for the planet and all of us living on it.”

— Ainsley Harriott

“Meat Free Monday is a simple idea which makes so much sense! By not eating meat at least one day a week we help the environment, save animals and improve our health. Try it, get your friends and family to try it and why not encourage your school to try it too?”

— Fearne Cotton

“Meat Free Mondays is a great idea though I live meat free every day. Being vegetarian is good for your body, good for the planet and a peace and loving thing to do.”

— Ringo Starr

“Thank you for inspiring the way I live my life now. Even if you’re not veggie, vegan or plant-based, reducing our meat and dairy consumption, even for just one day a week, has a positive impact on our planet, the animals we share it with and our own personal health.”

— Gabrielle Aplin

“I believe meat has so many toxins in it that your body never really manages to get rid of it. People believe that you have to have protein and bulk to give you energy, but fruit and vegetables are full of health. Your body processes these efficiently so they do the maximum good for you. You feel so well, light, supple, and full of energy.”

— Vivienne Westwood

“It’s a great initiative and an opportunity for us to really reduce meat consumption that not only saves our lives but saves our planet. Let’s continue to move towards a Meat Free Monday!”

— Eric Adams

Shared by one of our lovely #MeatFreeMonday supporters, these #vegan Chocolate Chip Cookies are perfect for when you’re craving something sweet!

Ingredients 🍫
330 g all-purpose flour
1 teaspoon baking soda
¼ teaspoon salt
220 g vegan butter, room temperature
150 g caster sugar
160 g brown sugar (or 40 g coconut sugar and 120 g brown sugar)
1 teaspoon vanilla
1 flax egg* (1 tablespoon flax seed and 2½ tablespoons water)
225 g vegan chocolate chips

Method 🍪
Preheat the oven to 180°C/350°F/gas mark 4.

*First, make the flax egg. Get out a small ramekin and add the flax seed and water. Mix until the flax seed is pretty much covered with the water. Let sit until needed.

Whisk together the flour, baking soda and salt in a medium-sized bowl. Set aside. In a larger bowl, cream together the butter and sugars until light and fluffy. Add in the flax egg and vanilla, mixing until combined.

In ⅓ batches, add in the flour and stir until no dry flour pockets are left before adding in the next ⅓. Halfway through mixing the last ⅓ of flour, pour in half of your chocolate, reserving the other half for adding on top before baking the cookie.

If you have the time, put the cookie dough in the refrigerator for 2 hours. This step is totally optional, but it makes the dough easier to handle.

Measure the dough out in rounded tablespoons and drop onto an ungreased baking tray about 2 inches apart. Now top the dough with your reserved chocolate. Pop into the oven for 8-11 minutes. 8 minutes if you like gooey cookies and up to 11 minutes if you like a crunchier cookie.

Let cool for a while and they’re ready for munching! Serve with a cold glass of dairy-free milk.
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If you fancy a curry this Friday, why not cook up this Tofu Katsu Curry by Matt Pritchard? It only takes 35 minutes to make and is bursting with colour and flavour! #NationalVegetarianWeek 💚🌱
Get the recipe in our bio link and get cooking! 😍
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A super-green springtime Asparagus and Spinach Soup by Lily Simpson @thedetoxkitchen to inspire not only #NationalVegetarianWeek and #MeatFreeMonday, but also to promote #SeasonalVeg @VegPowerUk. Recipe link in our bio. 💚💚 ...

This easy-peasy Vegetable Rösti with Smoky Roasted Salsa by @ainecarlin is a great way of getting your fried-food hit without resorting to deep-frying! Get the recipe in our bio link 👀 ...

#MeatFreeMonday co-founders @PaulMcCartney and @MaryMcCartney are on @TableMannersPodcast with @JessieWare and @TheLionLennie cooking up dishes from their new cookbook and talking all things #meatfree! @lindamccartneyfoods. Follow the link in our bio to listen 📻 ...

It’s all about delicious, colourful veg this #NationalVegetarianWeek, and this recipe is packed full of it! Cook up Spicy Roast Cauliflower with Butter Beans and Red Rice by @jennychandleruk.

You will need:
1 large head of cauliflower, divided into small florets
juice of 1 lemon
1 tablespoon medium curry powder
2 red onions
4 tablespoons olive oil
500 g home-cooked or 2 x 400g cans of butter beans, drained
2 tablespoons cider vinegar
25 g plant-based margarine
salt and pepper
100 g red Camargue rice (or brown rice)
500 g spinach, washed
150 ml plant-based yoghurt
a good sprig of fresh mint

Check out the link in our bio for the full recipe. 💜
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What's your beef?

Around 60% of the world’s agricultural land is used for beef production, yet beef produces less than 2% of the world's calories.

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