Animated short promoting the meat-free message in the US
A new video promoting meat-free eating is proving to be an effective way of getting people to cut down on meat at the start of the week.
The three-minute animated short promoting MFM’s sister organisation, Meatless Monday, has been produced by the Humane Society of the United States.
Bite-sized and easy to swallow, it’s perfect for sending to family, friends and colleagues to show them why you are part of the Meat Free Monday campaign – and why they should be too.
A report commissioned by the American Meat Institute and Food Marketing Institute in February revealed that 18 per cent of Americans are now regularly eating more meatless meals – which shows the positive effect that meat-reducing campaigns are having across the world.