Happy birthday Meat Free Monday – now we are 6!

Image of MFM launch

It’s a very exciting Meat Free Monday today – we’re celebrating six years of the campaign!

Since it was launched by Paul, Mary and Stella McCartney in London, in 2009, MFM has been collecting more famous supporters every year, from Al Gore and Dr Rajendra Pachauri to Gwyneth Paltrow and Jamie Oliver.

But the real stars are people like you, the individuals who are the backbone of our efforts to help change the world one delicious meat free meal at a time.

Over the past six years meat-reducing has become a hot topic, as the whole planet faces up to the problems posed by unsustainable efforts to feed an insatiable appetite for meat.

Not only are the millions of animals raised for human consumption costing our climate dear, but rates of obesity are spiralling, particularly among children and young people.

Awareness of the issues is increasing too, however, and thousands more of you every day are rising to the challenge of eating for a better tomorrow, whether you’re looking after the environment or your health.

A highlight last year was an online campaign – the Meat Free Monday Climate Pledge – in the build up to the UN Climate Summit in New York last September. The McCartney family teamed up with the government’s climate tsar, Greg Barker MP, to encourage people to do their bit to combat climate change by saying “no” to meat at the start of the week.

We’re looking forward to another year of feeding minds and stomachs. As ever, thanks for your support, and for helping show that one day a week can make a world of difference.