Meat Free Monday will be the beneficiary of a new art show taking place in London next month. Five per cent of the proceeds from the State of Minds exhibition are being donated to the campaign by its environmentally minded creators, one of whom worked with the Beatles and MFM founder Paul McCartney.
The exhibition of work by veteran film, television and theatre director Sir Michael Lindsay-Hogg and Italian illustrator Glauco Della Sciucca opens on April 13 with a preview at the Lacey Contemporary Gallery in Notting Hill, west London.
Lindsay-Hogg, 75 – who directed the Beatles documentary Let It Be and many of the band’s videos, as well as several solo videos in the 1970s for Paul – said painting and protecting the planet go hand in hand.
“It is appropriate that an art show is supporting MFM because animals are works of art,” he said. “Not eating red meat for one day a week is a simple request … because of issues to do with the production of [environmentally destructive] methane gas and the cruel circumstances many animals are kept in.”
Della Sciucca, who specialises in black-and-white illustrations and drawings, and has had artwork published by The New Yorker, Columbia Journalism Review, Swatch and others, said that saving the planet while respecting nature and animals had become “the most significant art that we can exercise in our life”.
He added: “That’s the reason why we’re proud to support Meat Free Monday, because MFM spreads universally positive values – exactly what art [tries] to do.”