The NFL Super Bowl XLVIII takes place on Sunday 2 February at the MetLife Stadium in New Jersey, and this year the teams battling it out are the Seattle Seahawks and the Denver Broncos.
Seattle-based company Field Roast Grain Meat has been offering meat-free food at Seattle Seahawks games all season, also providing catering at Candlestick Park in San Francisco. “Between the playoff and championship games at Seattle’s CenturyLink Field and the MetLife Stadium, 150,000 football fans will have had the chance to discover that our franks and burgers are some of the tastiest plant-based meats available today,” said company founder chef David Lee.
Co-founder Tai Lee said that more and more people are opting for meat-free meals at matches: “Our customers are no longer just vegans and we’re hoping to turn more animal-eaters into plant-eaters by offering a wide range of products that are just really tasty, instead of trying to be a fake animal product.”
The Super Bowl is a family-friendly event, increasingly appealing to women as well as men. Tai Lee believes that this might be adding to the interest in meat-free meals. “Perhaps it is the diversification of the fan base or that the wonderful folks in Seattle, San Francisco and New York are more receptive to plant-based meats … demand for our products from sporting venues and the general public is growing faster than we can keep up with.”
Chilli is a popular choice amongst fans watching the game on television. If you’re planning to tune in, check out our very own Chilli Non Carne recipe, or try this Veggie Chilli with Crunchy Tortilla & Avocado Salad from super chef and MFM supporter Jamie Oliver.