On the road to 50% meat and dairy reduction

Eating Better alliance launches ‘roadmap’ to enable vital dietary shifts by 2030

Eating Better 'Better by Half' roadmap illustrations

The Eating Better alliance, of over 60 organisations, has today set out steps to stimulate a 50% reduction in meat and dairy consumption in the UK by 2030. ‘Better by Half’ was launched at an event for businesses, MPs, NGOs and others in Westminster this morning. It provides actions to help create the right environment for people to eat better for themselves and the planet.

The case for action for less meat and dairy is well evidenced and public awareness of livestock’s environmental impact is growing. A 2019 YouGov Survey commissioned by Eating Better showed that understanding had grown by 23% since 2017. The 2019 survey also found that 48% of people in the UK are willing or already committed to cutting down or cutting out meat.

There are encouraging signs on the high street too. Eating Better surveyed 620 sandwiches for sale in the UK earlier this year and found that retailers such as Tesco and Pret are responding to consumer demand for more plant-based options. Recent Mintel research has shown that plant-based launches soared to one fifth of all retail food new product development in the last year.

Eating Better has identified 24 actions targeted at government, food service and retail, food producers and investors – to provide the right environment and thereby support people to make good food decisions.

Shirley Cramer, Chief Executive of the Royal Society for Public Health, said: “We know that where we live, and work plays a huge role in our health and wellbeing. Children from the poorest areas with the most unhealthy food environments are twice as likely to be obese as their wealthier counterparts. It is vital that we have robust national and local policies in place to improve the environment so that the default food option is the healthy one. Only then will we begin to tackle our growing health inequalities.”

Simon Billing, Executive Director of Eating Better, said: “The Eating Better alliance has been encouraged by recent announcements by the UK Government. They have laid out legislation for the UK to contribute net zero greenhouse gas emissions by 2050 and announced an independent review to inform a National Food Strategy. The alliance is keen to see these commitments turn to action as there is a feeling that Government has lagged behind consumers, growers and food businesses for too long. They need to be at the table in creating the right environment for people to eat more sustainably.”

Check out the ‘Better by Half’ roadmap