Paul McCartney and Elvis Costello in new Linda McCartney Foods advert
With music by Paul McCartney and a voiceover from Elvis Costello, a new advert for Linda McCartney Foods looks certain to encourage more meat-free eating when it launches at the end of the month.
Leaked online this week, the advert represents the company’s first foray into television advertising for more than a decade and a half.
In a statement, the McCartney family acknowledged that the leaked track and accompanying animation were part of a new campaign to promote the brand – #LoveLinda.
“The family today confirm that… they have been working alongside the Linda McCartney Foods brand,” the statement read. “This is the first time in 15 years that the brand has done TV advertising. The TV advert shows the McCartney family as you have never seen them before in animated form.”
Paul’s new track – Heart of the Country – plays in the background while Costello, a long-time vegetarian and friend of Linda, speaks about her life, philosophy and vision for a meat-free range of foods.
The advert airs in the UK on 28 January 2013 – or watch it below.