“We want to change people’s perceptions of what a great British pie should be and encourage pie lovers everywhere to give meat-free and vegan pies a try. Since 2016 we’ve been actively encouraging our customers to ‘try a veg pie’ and our vegan range of pies (and now patties too!) continues to grow.” – Jon Simon
Jon Simon founded Pieminister with his brother-in-law Tristan Hogg in 2003. Still an independent family business, the company makes all of its award winning pies and patties in house, using responsibly-sourced ingredients. In recent years, almost all of the new products they have launched are plant-based.
”I was personally inspired to change my diet thanks to the MFM campaign. As an avid fan of the McCartneys’ public and personal taste together with a genuine curiosity in human consumption of animal products, I feel the movement represents real progress. At the pub, we’re always looking of new ways to promote vegan options through the beers on the bar and food from the kitchen.” – Jack Cregan
Jack Cregan is one of the owners of The Pond, which operates 50% vegan menu throughout the week, with the exception of Monday when it goes completely meat free!
“Taking part in Meat Free Monday is a positive step towards a healthier and more sustainable lifestyle. At Erpingham House we believe in evolution through revolution, we’re for everyone and the world. We love what we do, and we hope you do too!” – Loui Blake
Loui Blake is the founder of Erpingham House, a ground floor cafe, 1st floor restaurant and second floor bar within a beautiful Grade 2 listed building in the heart of Norwich. 100% plant-based, plastic-free and mostly gluten-free/organic, Erpingham House offers any two dishes for £9.95 and any three dishes for £14.95 every Meat Free Monday.
“Try it, you might like it … and the planet definitely will appreciate it.”
Woody Harrelson is an award-winning actor who has appeared in films including White Men Can’t Jump, Kingpin, Natural Born Killers and The People vs. Larry Flynt, as well as Meat Free Monday’s own film One Day a Week.
“By following Meat Free Monday, you not only help the planet but also eat in a more compassionate and health conscious way.”
Leona Lewis a singer and songwriter who rose to fame after winning the third series of the The X Factor in 2006. She has had nine top ten hits in the UK.
“As a mid-sized food company, our actions can seem so meagre and insignificant as to be pointless, but ignoring the climate change threat will not make it go away. It’s only through millions of small actions that we stand a chance. And we think that change can begin with the simple act of choosing a veggie meal for supper.” – Ed Perry
Ed Perry is the founder of COOK, which produces meals for the freezer using the same ingredients you would at home, with shops and a delivery service throughout the UK. COOK have set themselves the goal of increasing their meat-free sales at a faster rate than their meat products, have launched six new vegan-friendly dishes this year, are working on a veggie Christmas lunch and have started sending out a monthly ‘Meat-Free Mail’.
“Meat Free Monday is a simple idea which makes so much sense! By not eating meat at least one day a week we help the environment, save animals and improve our health. Try it, get your friends and family to try it and why not encourage your school to try it too?”
Fearne Cotton is an English television and radio presenter who is known for presenting on BBC Radio 1, as well fronting TV shows like Tops of the Pops and the Red Nose Day telethon.
“Sales of our meat-free burgers have grown more than 100 per cent in the past year alone, and the biggest and most surprising increase we’ve seen is in the number of meat-eaters who are now choosing plant-based options – especially in the under 30s age group. Whether it’s for health reasons, animal rights or climate change, the demand is very real. We genuinely believe plant-based alternatives will play a huge part in the future of burgers.” – Simon Crowe
Simon Crowe is Founder and Managing Director of Grill’d, Australia’s largest privately-owned burger restaurant group. Grill’d went meat free for 24 hours on Monday 15 April 2019 across its 137 restaurants nationwide. The Meat Free Monday initiative was designed to encourage more customers to substitute meat for plant-based protein alternatives driven by both health and environmental factors. It coincided with their launch of four new Beyond Meat Burgers and marked a key turning point for the company, which turns 15 this year and plans to make 50 per cent of its menu plant based by 2020.
“At itsu, 40% of our menu is vegan including hot food, salads and sushi. We see this as being core to our philosophy of eating healthily and incorporating more vegetables into our diets. Joining the Meat Free Monday campaign has given us another opportunity to help celebrate positive and healthy lifestyles. On top of this, in late 2018 we introduced our ‘no meat Mondays’ dish to encourage our customers to think about reducing their meat intake once a week. Eat beautiful.”
itsu is an Asian-inspired restaurant chain offering healthy sushi, salads, soups, rice bowls and noodles. The early pioneers of Pret are the creative force behind itsu – a place dedicated to lower fat, lower calorie, delicious food. Its ‘eat beautiful’ menu celebrates the flavours of the Far East; high in nutrients yet refreshingly low in calories and saturated fat.
The Students’ Union at UWE
“The world in becoming increasingly aware of the ongoing climate crisis. Changing to a plant-based diet is the single biggest consumer action you can make to reduce your carbon footprint. Aside from this fact, it has been proved that those who follow a plant-based diet live healthier, richer lives – whilst reducing the suffering of animals. Given these facts, Meat Free Monday is a no-brainer.” – Ciaran Gutteridge
Ciaran Gutteridge is Sustainability Officer 2018-2019 at The Students’ Union at UWE, a 30,000 strong organisation which supports students across all campuses, courses and backgrounds at the University of the West of England (UWE). The Union’s Student Sustainability Committee launched a #PlantBasedPlanet campaign following market research showing a high demand for more vegetarian and vegan options. The campaign includes working with the Students’ Union Bar to promote Meat Free Monday and offer discounted plant-based dishes.