The Good4All Experience
“We decided to try Meat Free Monday together as this one practice has an AMAZING impact on personal and planetary health. We thought it would be fun to share recipes, encouragement, and photos of our meatless masterpieces. That led to adding three more goodwill practices to positively impact spirit, mind, body and planet … and The Good4All Experience was born!”
The Good4All Experience (G4A), is a volunteer-fuelled, grass-roots campaign that encourages people within an existing group or friendship circle to embrace four new positive practices that foster a healthy mind, body, spirit and planet. The suggested first cornerstone activity is Meat Free Monday and the remaining three practices are individually selected from The List, an ever-growing collection of suggestions for positive changes.
“Sales of our meat-free burgers have grown more than 100 per cent in the past year alone, and the biggest and most surprising increase we’ve seen is in the number of meat-eaters who are now choosing plant-based options – especially in the under 30s age group. Whether it’s for health reasons, animal rights or climate change, the demand is very real. We genuinely believe plant-based alternatives will play a huge part in the future of burgers.” – Simon Crowe
Simon Crowe is Founder and Managing Director of Grill’d, Australia’s largest privately-owned burger restaurant group. Grill’d went meat free for 24 hours on Monday 15 April 2019 across its 137 restaurants nationwide. The Meat Free Monday initiative was designed to encourage more customers to substitute meat for plant-based protein alternatives driven by both health and environmental factors. It coincided with their launch of four new Beyond Meat Burgers and marked a key turning point for the company, which turns 15 this year and plans to make 50 per cent of its menu plant based by 2020.
“We have always been vegetarians, so we love the Meat Free Monday campaign. Reducing the amount of meat we eat is good for the planet, good for animals and good for our health.”
Brought out of hibernation in 2020, the much-loved children’s characters from the 1970s, The Wombles, are now spreading their positive message of local environmentalism.
“We love the way Meat Free Monday helps everyone try out eating more plants, just one easy Monday at a time. At allplants our plant-powered prepared meals are here to help you live fully with our creative and delicious eats that are good for you and the planet” – Jonathan Petrides
Jonathan Petrides is one of the co-founders of allplants which makes chef-prepared, delicious food from plants, freezing them fresh, and delivering them from their London kitchen to doorsteps UK-wide. Whether you choose to go meat free just on a Monday or you’re looking to mix up your weekly diet, allplants aims to make easier people’s journey to a more conscious plant-based future. MFM supporters can get a £10 discount on their first delivery with code ‘meatfreemonday’.
“Taking part in Meat Free Monday is a positive step towards a healthier and more sustainable lifestyle. At Erpingham House we believe in evolution through revolution, we’re for everyone and the world. We love what we do, and we hope you do too!” – Loui Blake
Loui Blake is the founder of Erpingham House, a ground floor cafe, 1st floor restaurant and second floor bar within a beautiful Grade 2 listed building in the heart of Norwich. 100% plant-based, plastic-free and mostly gluten-free/organic, Erpingham House offers any two dishes for £9.95 and any three dishes for £14.95 every Meat Free Monday.
“At Pasta Evangelists, we are firm believers in the power of the Mediterranean Diet, for people and planet alike. This approach emphasises the use of fresh, seasonal vegetables, olive oil and other plant produce. That’s why we’re proud to support Meat Free Monday and launch our very own plant-based pasta range. Buon appetito a tutti!” – Finn Lagun
Finn Lagun is a founding member of the Pasta Evangelists team, based in London. Pasta Evangelists deliver freshly handmade pasta and sauces direct to customers’ homes or offices so they can prepare five-star pasta dishes in five minutes. In April 2019 Pasta Evangelists are launching a selection of plant-based pasta.
“Even the least polluting animal products are many times worse than animal-free foods when it comes to greenhouse gas emissions. It’s true that animals can play a useful role in maintaining healthy soils, but there are more efficient ways to look after our soil and, with a ballooning world population, the science is clear that we need to move away from animal products as much as possible. This is why we wholeheartedly support the work of Meat Free Monday.” – Matthew Shribman
#NoBeef is a campaign about the environmental impact of different animal products, founded by science presenter Matthew Shribman. Supported by climate scientists around the world, #NoBeef focuses on encouraging individuals, schools and universities to cut out beef and lamb, since giving up these two meats is the single biggest change the average global citizen can make to reduce their near-term climate impact. Numerous schools and central catering at the University of Cambridge are already aboard.
More Than Carrots
“Thanks to Meat Free Monday’s fantastic campaigns, a lot of people are now aware of the impact our diet has on the environment. I changed my own habits because of this campaign and haven’t looked back. While on my journey, I realised that eating veggie dishes can be very easy at some restaurants, but it is still quite hard at most of them. This often stopped me, especially in the beginning. I started More Than Carrots to make finding restaurants with tempting veggie offerings easy.” – Annette Burgard
Annette Burgard is the Founder of More Than Carrots, a restaurant guide for meat-reducers. Using public ratings and menu analysis, More Than Carrots ranks restaurants for the likelihood that a meat-reducer will be tempted by their veggie options. More Than Carrots’ data is free to use and available on their website. The data will also be integrated in other food apps to make it available to a bigger audience.
“The good thing about Meat Free Monday is that it takes little effort – you simply don’t eat meat on Mondays. The greater number of people who support this, the greater the impact on the planet!”
Lauren Laverne is a radio DJ, television presenter, author and singer.
“I’ve been vegetarian since 11 and have seen a huge shift in the perception of vegetarian food and drink since the late eighties. It’s great that I’m now able to showcase the best in vegetarian food by using modern, innovative techniques throughout 1847. We’re always looking at ways to encourage diners to try plant based foods and what perfect way to support this by offering a great discount each and every Monday.” – Damien Davenport
Damian Davenport is the owner the 1847 restaurants which specialise in high quality, locally produced vegetarian, vegan and gluten free dining in their restaurants in Bristol, Birmingham and Manchester, named after the year the Vegetarian Society was formed. To celebrate Meat Free Monday, all 1847 restaurants offer 50% off your total bill if you book online quoting MFM.