“We want to change people’s perceptions of what a great British pie should be and encourage pie lovers everywhere to give meat-free and vegan pies a try. Since 2016 we’ve been actively encouraging our customers to ‘try a veg pie’ and our vegan range of pies (and now patties too!) continues to grow.” – Jon Simon
Jon Simon founded Pieminister with his brother-in-law Tristan Hogg in 2003. Still an independent family business, the company makes all of its award winning pies and patties in house, using responsibly-sourced ingredients. In recent years, almost all of the new products they have launched are plant-based.
“As a mid-sized food company, our actions can seem so meagre and insignificant as to be pointless, but ignoring the climate change threat will not make it go away. It’s only through millions of small actions that we stand a chance. And we think that change can begin with the simple act of choosing a veggie meal for supper.” – Ed Perry
Ed Perry is the founder of COOK, which produces meals for the freezer using the same ingredients you would at home, with shops and a delivery service throughout the UK. COOK have set themselves the goal of increasing their meat-free sales at a faster rate than their meat products, have launched six new vegan-friendly dishes this year, are working on a veggie Christmas lunch and have started sending out a monthly ‘Meat-Free Mail’.
Cookery School at Little Portland Street
“The main reason for Meat Free Monday is to reduce the consumption of animal proteins as we eat far too much of them anyway. If we can reduce the amount of meat and poultry that we eat, we can reduce our carbon footprint. Recent research is showing too that a meal higher in vegetables is far healthier than one loaded with animal protein and fats.” – Rosalind Rathouse
Rosalind Rathouse is the Principal of the Cookery School at Little Portland Street, an award-winning cookery school in central London which focuses on sustainable and seasonal home cooking. The school offers a wide range of courses and corporate events, and day and evening classes including its very own ‘Meat Free Monday – Vegan’ class.
“Ocado is proud to support the Meat Free Monday campaign because we all need to take care of our planet and its precious resources, and we want to encourage our customers to explore as many options as possible for doing so.” – Jason Gissing
Jason Gissing is one of the co-founders of Ocado.
“We love the way Meat Free Monday helps everyone try out eating more plants, just one easy Monday at a time. At allplants our plant-powered prepared meals are here to help you live fully with our creative and delicious eats that are good for you and the planet” – Jonathan Petrides
Jonathan Petrides is one of the co-founders of allplants which makes chef-prepared, delicious food from plants, freezing them fresh, and delivering them from their London kitchen to doorsteps UK-wide. Whether you choose to go meat free just on a Monday or you’re looking to mix up your weekly diet, allplants aims to make easier people’s journey to a more conscious plant-based future. MFM supporters can get a £10 discount on their first delivery with code ‘meatfreemonday’.
“At Pasta Evangelists, we are firm believers in the power of the Mediterranean Diet, for people and planet alike. This approach emphasises the use of fresh, seasonal vegetables, olive oil and other plant produce. That’s why we’re proud to support Meat Free Monday and launch our very own plant-based pasta range. Buon appetito a tutti!” – Finn Lagun
Finn Lagun is a founding member of the Pasta Evangelists team, based in London. Pasta Evangelists deliver freshly handmade pasta and sauces direct to customers’ homes or offices so they can prepare five-star pasta dishes in five minutes. In April 2019 Pasta Evangelists are launching a selection of plant-based pasta.
“Even the least polluting animal products are many times worse than animal-free foods when it comes to greenhouse gas emissions. It’s true that animals can play a useful role in maintaining healthy soils, but there are more efficient ways to look after our soil and, with a ballooning world population, the science is clear that we need to move away from animal products as much as possible. This is why we wholeheartedly support the work of Meat Free Monday.” – Matthew Shribman
#NoBeef is a campaign about the environmental impact of different animal products, founded by science presenter Matthew Shribman. Supported by climate scientists around the world, #NoBeef focuses on encouraging individuals, schools and universities to cut out beef and lamb, since giving up these two meats is the single biggest change the average global citizen can make to reduce their near-term climate impact. Numerous schools and central catering at the University of Cambridge are already aboard.
More Than Carrots
“Thanks to Meat Free Monday’s fantastic campaigns, a lot of people are now aware of the impact our diet has on the environment. I changed my own habits because of this campaign and haven’t looked back. While on my journey, I realised that eating veggie dishes can be very easy at some restaurants, but it is still quite hard at most of them. This often stopped me, especially in the beginning. I started More Than Carrots to make finding restaurants with tempting veggie offerings easy.” – Annette Burgard
Annette Burgard is the Founder of More Than Carrots, a restaurant guide for meat-reducers. Using public ratings and menu analysis, More Than Carrots ranks restaurants for the likelihood that a meat-reducer will be tempted by their veggie options. More Than Carrots’ data is free to use and available on their website. The data will also be integrated in other food apps to make it available to a bigger audience.
“Like Meat Free Monday, we believe that reducing meat consumption is essential to solving the climate crisis. Meat Free Monday’s campaign is a fantastic and inspiring way to help people take the first step and show them that a climate-friendly diet can be delicious, too.” – Fabian Kreipl
Fabian Kreipl is the CEO and co-founder of vanilla bean, the vegan restaurant guide. vanilla bean’s free app and website helps people find delicious meat free meals on the go and highlights which restaurants use organic, local, and fair-trade ingredients or offer gluten-free options.
“We support Meat Free Monday as we share the same mission to help people cook delicious meat-free meals. Every one of our recipe kits are either vegetarian or vegan, and by swapping some of your evening meals with plant-powered goodness, you can make a significant impact on your health and on the health of the environment. Plus, 10p from each kit is donated to fund free community cooking courses for families in need.” – Justine Fish
Justine Fish is one of the Co-Founders of Make Kit, a London-based startup that produces and delivers 100% meat-free meal kits. The company aims to make cooking vegetarian or vegan easy and delicious, and every purchase helps fund the company’s community healthy eating programmes.